Privacy policy
Last updated: April 2026
DrinkSmyths Ltd ("we", "us", "our") respects your privacy and is committed to protecting your personal data.
This policy explains how we collect, use, and protect your information when you use drinksmyths.com or interact with us.
Who We Are
DrinkSmyths Ltd is the data controller responsible for your personal data.
If you have any questions:
Email: info@drinksmyths.com
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO).
What We Collect
Depending on how you interact with us, we may collect:
Identity & Contact
- Name
- Email address
- Phone number
- Billing & delivery address
Orders & Transactions
- Order details
- Payment confirmations (handled securely via providers — we don’t store full card details)
Account Data
- Login details
- Order history
Business / Event Enquiries
- Company name
- Event details
- Preferences and requirements
Usage Data
- IP address
- Device & browser type
- Pages visited and interactions
How We Collect It
- When you place an order
- When you fill out forms (events, trade, samples)
- When you contact us
- Automatically via cookies and tracking tools
How We Use Your Data
We only use your data where we have a valid legal basis under UK GDPR:
To fulfil orders (Contract)
- Process payments
- Deliver products
- Manage returns
To run and improve the business (Legitimate Interest)
- Understand how people use our site
- Improve products, services, and user experience
For marketing (Consent)
- Email or SMS offers (only if you opt in)
- Personalised ads
For security (Legal obligation / Legitimate Interest)
- Prevent fraud
- Protect our business and customers
Marketing
You’ll only receive marketing if you’ve:
- Opted in, or
- Purchased from us and haven’t opted out
You can unsubscribe anytime.
Cookies & Tracking
We use cookies to keep things running smoothly and to improve your experience.
These include:
- Essential cookies – site functionality
- Analytics cookies – understand usage
- Marketing cookies – ads and retargeting
We may use platforms like:
- Shopify
- Google Analytics
- Meta
- TikTok
You can manage cookie preferences via your browser or our cookie banner.
Sharing Your Data
We only share data where necessary:
- Payment providers (to process orders)
- Delivery partners (to get your order to you)
- Service providers (hosting, analytics, support)
- Marketing platforms (only where applicable)
We never sell your data.
International Transfers
Some partners (e.g. Shopify) may process data outside the UK.
Where this happens, we ensure safeguards are in place (such as standard contractual clauses).
How Long We Keep Your Data
We keep data only as long as necessary:
- Orders: for legal/accounting requirements
- Accounts: until you delete them
- Marketing: until you unsubscribe
Your Rights
You have the right to:
- Access your data
- Correct inaccurate data
- Request deletion
- Restrict or object to processing
- Request data transfer
To exercise your rights:
info@drinksmyths.com
Security
We take security seriously, but no system is completely secure.
Your data is stored using secure platforms and best practices.
Third-Party Links
If you click links to other websites, their privacy policies apply — not ours.
Children
Our services are not intended for anyone under 18.
We do not knowingly collect data from children.
Changes to This Policy
We may update this policy occasionally.
When we do, we’ll update the date above.
Contact
Questions, requests, or complaints: